About Ducie

Reflecting designer Ducie Keam-George’s dual heritage, DUCIE is a love letter to London street style, conjuring a distinctive urban-luxe vibe, punctuated with pops of tropical colour, inspired by her mother’s native Barbados. 

“I’ve always loved the fact that every day is an outdoors day in Barbados and I want to bring that sense of freedom and sunshine to all my collections, creating clothes that celebrate going out, having fun and being immersed in the elements all year round.” Ducie Keam-George

Building on this passion for clothes that make women feel good and an instinctive understanding of cut, fit and colour, DUCIE creates garments that give the wearer a sense of easy luxury. Fluid, oversize pieces that are cut to flatter and cocoon are a signature as well as more form fitting separates that create a striking juxtaposition and play with contrast but always with female empowerment in mind. 

Founded in 2004, the DUCIE label has grown from a London based boutique collection to an internationally stocked label and footwear is now a huge part of the brand’s DNA. Distinctive, statement designs, including their now iconic sandals and beautifully made boots, celebrate the sheer joy of fashion and are much more than a footnote to the label’s more pared back clothing aesthetic.   

DUCIE regards itself as a gentle fashion label, creating pieces that are made to last and transcend trends. With a focus on using natural fibres wherever possible and a commitment to improving sustainability throughout the production process, DUCIE is striving to be carbon neutral in the very near future. We will keep you posted.