About Ducie

 

“I’ve always loved the fact that every day is spent outdoors in Barbados, I want to bring that sense of freedom and sunshine to all my collections, creating clothes that celebrate going out, having fun and being immersed in the elements all year round.” Ducie Keam-George

Founded in 2004, DUCIE has grown and evolved into an internationally recognised label blending contemporary design with timeless elegance. Ducie Keam-George's journey from market stall to global fashion stage showcases the transformative power of creativity and entrepreneurial spirit. 

DUCIE is a love letter to London street style, perfectly meshing classic shapes with an urban vibe punctuated with pops of colour, inspired by Keam-George’s mother’s native Barbados. 

With an instinctive flair for style Ducie set up a stall in London’s bustling Portobello Market and quickly grew a cult following of devoted customers. Loved for her distinctive feminine designs and stand-out accessories, Ducie honed her craft and developed an instinctive understanding of what her customers were drawn to, gaining invaluable insight into the ever-evolving tastes of fashion enthusiasts and the vibrant trends shaping London's retail landscape. Styles like the oversized Corrin suede trench, the Frankie bomber and the Rochelle shearling have become staples on fashion week front rows cementing DUCIE as a luxury heavyweight.

DUCIE is a responsible fashion label, creating pieces that are made to last and transcending trends. With a focus on using natural fibers and not producing excess inventory, DUCIE is committed to improving sustainability throughout the production process, striving to be carbon neutral in the very near future.